Terrior

Terrior – French term for a cohesion between soil, climate and grape variety.
The most important argument of France against new wines from outside of Europe:
The centuries old knowledge of soil, climate in the vineyard and grape variety.
Constant point of discussion: to what extent is the terroir made by the winegrower?
New wine countries like California and Australia now use terroir in their presentation because it sells better. But an area of origin like “South Australia” or “Coastal” in California is much to large to be able to speak of a terroir.
There is also a real search for terroir in the New World, mainly towards the aspect of cool climate.
In traditional wine countries the terroir is sometimes expanded too much under the pressure of commerce, resulting in vineyards situated in places which are outside the original terroir.
The new wine countries have now produced first class wine growers and their techniques are now being exportant to the old wine countries.